This week’s theme has been about leadership, being bold, changing things up with new ideas.
Many of you know we are a Certified B Corporation. This is sometimes something I think our company deserves more credit for being. But I understand why it flies under most people’s radar. it is a bit of a complicated philosophy.
Earlier this week, I wrote about a failure in leadership. I followed that post with a few posts about people making change. Today, I share with you David Brooks’ NY Times op-ed piece on “How to Leave a Mark.”
Please, take a moment to read it. Take a moment to discover more companies that are B Corps. If you can, support them.
Well, many of you might agree that I am a little nuts! But that isn’t what I meant! I mean we once again were certified as a B Corp!
What? You haven’t heard of B Corporations? The video below is a brief two minute explanation of this growing movement redefining success in business.
Being certified as a B Corp allows us to not only give lip-service to being good, but prove that our practices with employees, people in our community and around the globe qualify us as different.
Really, it is about a Triple Bottom Line. People, planets and profits. Today, most corporations are only focused on profits. But 950 companies from 32 countries around the globe believe like we do that profits are the sole measure of success.
B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
When Chevron makes a marketing campaign that says they care about the environment, do you believe them? When Apple says they care about the planet yet use harmful chemicals in their iPhone production process, they are “Green Washing.”
Becoming certified by B Corp is not easy. But it is worth it to be a part of such an excellent community of businesses. We’re proud to help our clients in a way which does not harm others. We hope more companies will join us.
Today, I want to share a series of videos for you from Inc. Magazine about a company we not only serve but which inspires us to do better work.
I’ve known Scott & Matt of Indigenous Designs for many years now. Three years ago we helped them establish their 401(k). But they challenged me. Scott said he’d do business with me if we could pass muster with B Corp.
“What the heck is B Corp?” I asked.
He only wants to do business with companies operating the right way. I assured him we do. He said “Fine, you shouldn’t have any reason becoming a certified B Corp. then!”
We undertook the very intense B Corp. audit and it turned out our company did meet their high standards for doing business differently. Ever since, we’ve been in love with the movement and helped it pass as law in California in 2011!
Congrats on this great press coverage, Scott & Matt!
Let’s help more companies become B Corps.
When you think of buying a product, good or service, ask the company owner about being a B Corp.
Having companies place focus on a triple bottom line, people, planet and profit, will help this world be a better place. There IS a better way to do business. It is called being a B Corp!