Tag Archives: #Bcorp

More Good Press For B Corps

6 Feb

This week’s theme has been about leadership, being bold, changing things up with new ideas.

Many of you know we are a Certified B Corporation.  This is sometimes something I think our company deserves more credit for being. But I understand why it flies under most people’s radar. it is a bit of a complicated philosophy.

Earlier this week, I wrote about a failure in leadership. I followed that post with a few posts about people making change.  Today, I share with you David Brooks’ NY Times op-ed piece on “How to Leave a Mark.”

Please, take a moment to read it.  Take a moment to discover more companies that are B Corps. If you can, support them.



16 Apr

Well, many of you might agree that I am a little nuts!  But that isn’t what I meant! I mean we once again were certified as a B Corp!

What? You haven’t heard of B Corporations? The video below is a brief two minute explanation of this growing movement redefining success in business.

Being certified as a B Corp allows us to not only give lip-service to being good, but prove that our practices with employees, people in our community and around the globe qualify us as different.

Really, it is about a Triple Bottom Line. People, planets and profits.  Today, most corporations are only focused on profits.  But 950 companies from 32 countries around the globe believe like we do that profits are the sole measure of success.

B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

When Chevron makes a marketing campaign that says they care about the environment, do you believe them?  When Apple says they care about the planet yet use harmful chemicals in their iPhone production process, they are “Green Washing.”

Becoming certified by B Corp is not easy.  But it is worth it to be a part of such an excellent community of businesses.  We’re proud to help our clients in a way which does not harm others. We hope more companies will join us.


Doing Business the Right Way

27 Feb

Today, I want to share a series of videos for you from Inc. Magazine about a company we not only serve but which inspires us to do better work.

I’ve known Scott & Matt of Indigenous Designs for many years now.  Three years ago we helped them establish their 401(k).  But they challenged me. Scott said he’d do business with me if we could pass muster with B Corp.

What the heck is B Corp?” I asked.

He only wants to do business with companies operating the right way.  I assured him we do. He said “Fine, you shouldn’t have any reason becoming a certified B Corp. then!”

We undertook the very intense B Corp. audit and it turned out our company did meet their high standards for doing business differently.  Ever since, we’ve been in love with the movement and helped it pass as law in California in 2011!

Congrats on this great press coverage, Scott & Matt!

Let’s help more companies become B Corps.

When you think of buying a product, good or service, ask the company owner about being a B Corp.

Having companies place focus on a triple bottom line, people, planet and profit, will help this world be a better place. There IS a better way to do business. It is called being a B Corp!

Dr. King’s Triple Bottom Line

23 Jan

Monday, we celebrated one of America’s greatest leaders, Martin Luther King, Jr.  Today, I want to share an example of a new way of doing business in America which I believe embodies the highest aspirations of Dr. King.

MJ Everson Financial Logo

Logo representing Triple Bottom Line

We have always believed in a Triple Bottom Line philosophy. It is represented in our logo, practiced in our business and striven for daily in the ways we interact with friends, family and clients. In 2009, we were certified as an official B Corporation.

I didn’t realize this until today, but Dr. Martin Luther King, Jr. also professed to follow a Triple Bottom Line in life – he called it Length, Breadth and Height. Not exactly “People, Planet and Profits” but certainly from the same point of view that doing right by others will end up benefiting everyone including yourself.

I’ve linked an article from Forbes magazine written by Jay Coen Gilbert (the co-founder of http://www.bcorporation.net) where you can read the beautiful interconnected story of a few Pennsylvania companies following the triple bottom line principals of both B Corp and Dr. King. Here is the article link.

California passed law last year allowing companies to become “B Corporations.” We truly believe this is one answer to much of the abuses corporations are accused of these days.  You should seek out and do business with B Corps!  Many are local to Sonoma County. Companies such as Indigenous Designs, Guyaki Sustainable Rainforest Products, and Traditional Medicinals all have been certified B Corps for many years now.  There are hundreds of others across the USA.

Being a B Corp. corrects the focus. It removes a singular drive for profits. A company must always be profitable but in a B Corp. you don’t have to forget about the people who help generate those profits, or those in communities around the globe who are affected by the products, goods or services sold daily and ultimately it forces a company to reflect on its impact to our planet.

Dr. King’s vision and dreams have influenced so many people over the last nearly 60 years.  It is such a good feeling to be a leading part of a change in the way America does business.  Learning it has some roots in the philosophies of one my own personal heroes makes me feel even better!



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