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More Good Press For B Corps

6 Feb

This week’s theme has been about leadership, being bold, changing things up with new ideas.

Many of you know we are a Certified B Corporation.  This is sometimes something I think our company deserves more credit for being. But I understand why it flies under most people’s radar. it is a bit of a complicated philosophy.

Earlier this week, I wrote about a failure in leadership. I followed that post with a few posts about people making change.  Today, I share with you David Brooks’ NY Times op-ed piece on “How to Leave a Mark.”

Please, take a moment to read it.  Take a moment to discover more companies that are B Corps. If you can, support them.

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A Better Way

13 Aug

In the past, I’ve posted many times about our association with B Corporation.  As a certified B Corp since July 2009, we’re very proud of this ideal and the growing movement. Today, over 1,000 companies world-wide, large and small, live and work by the triple bottom line ideal.

But aside from the outliers like Patagonia or King Arthur Flour, the early adopters were much smaller companies like ours. Admittedly, our impact on the global economy is negligible at best. I often wondered if it would really ever take off and truly begin to change the way companies do business. Or would this idea fail to attract enough attention to truly make a difference.

I no longer wonder.  Today, article after article in business press (Wall Street Journal, Fast Company, Entrepreneur) , or in main stream media like the New Yorker or New York Times continue to see this ideal as a better way forward for global companies.

You can blame President Obama, Congress, evil corporations, Wall Street, whomever and whichever you like for the massive imbalances between rich and poor, for the poor state of the environment or the shaky ground of the economy.  But the quickest way to fix all of these things is intentional consumer purchasing.  Yep, we’re to blame.  Not them.

Stop buying from WalMart.  Start buying from a company like Costco which treats their employees remarkably better. Quite simply, it is that easy.  Being more careful about which companies get your dollar is all this really is. We spend blindly, as Americans.  Once we begin to open our eyes to who gets our hard-earned money, the world of business will be forced to react.  In fact, as you can read by all these links, it already is reacting.

Don’t believe me?  Have a look at how Unilever’s new CEO is running that massive, multi-national company these days.  Businesses are starting to see that raping the Earth, screwing their employees and simply enriching their shareholders is not exactly the best recipe for success.

Certifiable!

16 Apr

Well, many of you might agree that I am a little nuts!  But that isn’t what I meant! I mean we once again were certified as a B Corp!

What? You haven’t heard of B Corporations? The video below is a brief two minute explanation of this growing movement redefining success in business.

Being certified as a B Corp allows us to not only give lip-service to being good, but prove that our practices with employees, people in our community and around the globe qualify us as different.

Really, it is about a Triple Bottom Line. People, planets and profits.  Today, most corporations are only focused on profits.  But 950 companies from 32 countries around the globe believe like we do that profits are the sole measure of success.

B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

When Chevron makes a marketing campaign that says they care about the environment, do you believe them?  When Apple says they care about the planet yet use harmful chemicals in their iPhone production process, they are “Green Washing.”

Becoming certified by B Corp is not easy.  But it is worth it to be a part of such an excellent community of businesses.  We’re proud to help our clients in a way which does not harm others. We hope more companies will join us.

 

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