A Better Way

13 Aug

In the past, I’ve posted many times about our association with B Corporation.  As a certified B Corp since July 2009, we’re very proud of this ideal and the growing movement. Today, over 1,000 companies world-wide, large and small, live and work by the triple bottom line ideal.

But aside from the outliers like Patagonia or King Arthur Flour, the early adopters were much smaller companies like ours. Admittedly, our impact on the global economy is negligible at best. I often wondered if it would really ever take off and truly begin to change the way companies do business. Or would this idea fail to attract enough attention to truly make a difference.

I no longer wonder.  Today, article after article in business press (Wall Street Journal, Fast Company, Entrepreneur) , or in main stream media like the New Yorker or New York Times continue to see this ideal as a better way forward for global companies.

You can blame President Obama, Congress, evil corporations, Wall Street, whomever and whichever you like for the massive imbalances between rich and poor, for the poor state of the environment or the shaky ground of the economy.  But the quickest way to fix all of these things is intentional consumer purchasing.  Yep, we’re to blame.  Not them.

Stop buying from WalMart.  Start buying from a company like Costco which treats their employees remarkably better. Quite simply, it is that easy.  Being more careful about which companies get your dollar is all this really is. We spend blindly, as Americans.  Once we begin to open our eyes to who gets our hard-earned money, the world of business will be forced to react.  In fact, as you can read by all these links, it already is reacting.

Don’t believe me?  Have a look at how Unilever’s new CEO is running that massive, multi-national company these days.  Businesses are starting to see that raping the Earth, screwing their employees and simply enriching their shareholders is not exactly the best recipe for success.

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