Madness Ensues in Santa Rosa…over Beer?

7 Feb

http://russianriverbrewing.com/brews/pliny-the-younger/

Would you believe that people would travel form across the globe, stand in line for an hour or more, just to taste a beer?  Well, they do! Every February.  Don’t believe me?  Click here!

Is it good? I’m the wrong guy to ask. I’m a lager/pilsner man, myself.  Sarah loves it!  Most ale lovers I ask think it is sublime. And apparently so does most of the beer drinking world.  Amazing story in marketing! And great for the city of Santa Rosa!  Good on you Russian River! Way to go.

plinyglass-copy

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